Washington D.C. is the state capitol of the United States. Yet often times than not, the city doesn’t necessarily have the most reputable namesake. Once declared the “Murder Capitol” of the world. The city possesses a split personality of grit and class. Omar Quiambao and Larry Incognito recognized the potential of a niche market in the city and decided to make a retail expansion beyond their Commonwealth store in Norfolk, Virginia in opening not one, but three stores all on the same block. Commonwealth and the Stussy DC chapter would soon open and later their latest upmarket retail store – For The Greater Good – followed suit. ”As our demographic matures, we’re able to introduce and offer choices that are completely relative to what they are growing out of,” Quiambao remarks, “DC is both urban and conservative, there’s not much of a grey area, I think what we offer is a bridge in where style and fashion is somewhat colorblind.”

For The Greater Good [FTGG] certainly appeals to this missing niche as they’re inventory carries an impressive array of brands ranging from A.P.C., Public School, Clarks, Maiden Noir, Red Wing, Stone Island and Wings and Horns. Starting in the fall, FTGG will carry Nom De Guerre and Raf Simons. Quiambao is concise with his words as he mentions, “This store is defintely more of a select store verse representing full lines and collections…we like to pick what we feel are the best pieces.”

For The Greater Good
1781 Florida Ave
Washington, D.C. 20009
(202) 387-0177

www.ftggshop.com

On a 1 to 5 Mr. Kim heads, we give this: